Music Video Pitch

As part of Assignment3: Music Video Unit you are awarded individual marks for research & planning. Each member of the group should therefore ensure that they contribute in generating ideas for the music video. The first task you have to complete, for the planning section of the coursework, is to create a detailed pitch for your music video and present it back to the class as a PowerPoint presentation.

*Please include images in your presentation.

Section 1

·         Title of Song/Artist

·         Genre of music/ genre conventions that will be evident in your video/ genre conventions that you will develop or challenge.

·         Target audience

Section 2

·         Will your video be narrative or performance based or both?

·         Outline the narrative/themes of the music video

·         Locations/ settings

Section 3

·         What is your artist/band star image? (How will they be styled /dressed?) Will they reinforce or challenge any stereotypes?

·         Which record company will they be signed to and why?

·         Which channels will the music video be played on?

Deadline: Thursday 3^rd November (the presentations will take place on the first Friday back after half term).

Music Video Analysis

Once you have completed the conventions of a music video task you will need to carry out a detailed textual analysis of a specific music video. Please ensure you select a music video that is similar in terms of genre to the music video you intend to make.

Please use the questions below to help shape your analysis.

Analysing the Key Conventions of a Music Video

The first research task you need to complete for this assignment is to explain what makes a music video a music video. In other words you need to show knowledge and understanding of the codes and conventions of music videos. 

Lesson Task 1:

Watch 3 music videos from different music genres and make notes under each of the 6 conventions of music videos on the worksheets provided.

Lesson Task 2:

Please write up your findings in a word document. Make sure you make detailed reference to all 3 music videos and use screen shots in your response (approx 500 words).

The Conventions of Music Videos

Andrew Goodwin (1992) outlined 6 golden rules that can be applied to music videos.

 

Music Video Checklist

Research Tasks

1. The key conventions of music videos
2. Analysis of a music video
3. Star image analysis

Each member of the group will need to complete the research tasks listed above. However, the following 4 planning tasks will need to be divided up and shared between the group.


Planning Tasks

1. Create a pitch (this will be in a form of a presentation and each member of the group will participate - detatiled worksheets will be provided for this task)
2. Annotation of lyrics
3. props/ location list/ shooting schedule
4. Storyboard

The DEADLINE for the RESEARCH  and PLANNING tasks is Friday 21st October

Production Task

1. Film and edit a 3-4 minute music video
2. Evaluate your music video (800 words) each member of the group should produce their own evaluation.